October 4, 2000    Campbell, California

The Campbell Reporter
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    Market Place

    Scrapbook City opens its doors to the packrat crowd

    By Renee Canada

    My grandmother was what you would call a packrat. I often wondered why she saved all those stacks of old newspapers and magazines; perhaps to keep a chronicle of the years she'd spent on this earth.

    Former Willow Glen resident Deborah Moreno knows about packrats, too, and she's opening a new business just for them. It's called Scrapbook City at 2389 Winchester Blvd.

    Scrapbook City provides all the supplies one needs for compiling a scrapbook, such as albums, paper and stickers, in addition to crafts and gifts. The store also offers classes on the latest techniques in scrapbooking. And for those of us who can't seem to find the time to put together our own scrapbooks, there's a service of organizing albums for their customers.

    Moreno was first introduced to scrapbooking by her sister-in-law, Kris Reynaga. She soon fell in love with the process of putting together pictures to "mark time in history." In a little over a year, Moreno transformed her passion into a business when she opened her store at Campbell Plaza in August. Campbell was her top choice for a location because it's "a small, little town right in the middle of Silicon Valley," Moreno said.

    Open seven days a week, Scrapbook City is a completely family-run business; sister-in-law Reynaga is also the manager.

    Just across the city limits in San Jose, local business owners met with city officials last week to discuss the formation the Winchester Boulevard Businesses Association.

    San Jose city council members Frank Fiscalini and Linda LeZotte were on hand on Sept. 28, to introduce the association, that will include businesses on the boulevard from the Campbell city limits up to Interstate 280.

    "With the strong neighborhood initiative in this area, this association will be a good opportunity for businesses to get an active voice in the community," said Melinda Waller, legislative assistant to Fiscalini.

    The association will help protect the interests of businesses before city council, with regard to concerns such as development and zoning restrictions. It also may perform neighborhood services, such as jamborees and activities similar to Willow Glen's Founder's Day.

    Interested business owners and associates can contact Terrence Grindall of the San Jose Redevelopment Agency at 408.277.8590.



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