Rose Garden Resident
Cover Story
2007 Year in Review
Rose Garden continues to blossom with new businesses
By Linda Taaffe
The Rose Garden spent much of 2007 honoring the old and celebrating the new as residents proved again this year that a little effort can go a long way in preserving and improving their portion of San Jose.
Nearly every month in 2007 was marked by the opening of a new business or the celebration of a longtime community staple.
Neighbors gained a new park off Lenzen Avenue, and the Municipal Rose Garden got a boost when residents recruited volunteers from throughout the Peninsula to help clean it up after the city cut back on its maintenance due to budget woes.
San Jose MarketCenter at the corner of Coleman Avenue and Taylor Street celebrated more grand openings in 2007 with Trader Joe's, Carl's Jr. and Wing Stop, among others. Plans for Sweet Tomatoes is in the works.
At the core of change was The Alameda, which saw the opening of several new businesses and the improvement of several of the street's historic buildings.
The Towne Theatre on The Alameda got a facelift thanks to $30,000 from the San Jose Redevelopment Agency. Down the street, the Spanish Revival building at 865 that once served as a Packard dealership was targeted for restoration as part of its new role as the headquarters for Biggs Cardoza Associates.
A former bungalow became home to Crema Coffee Roasting Company at 950 The Alameda, and the J. Morgan Gallery of art glass opened inside the historic Julia Morgan-designed mansion at 1650 The Alameda. Wine Affairs opened at 1435 The Alameda. The owners of Rosalena's announced plans to open Rosie's New York Pizza across the street in the former Ho Mei Do site.
At the end of The Alameda, a demolition crew took down the drive-in at the corner of Stockton Avenue on June 2 to make way for the Whole Foods Market scheduled for that site.
Local schools also saw improvements. Renovations of the playing fields at Lincoln High School got under way with work expected to be finished in April 2008. Construction started on a 7,000-square-foot science complex at Lincoln High School, and ground was broken on Dec. 3 for a two-story, 18,000-square-foot building to house classrooms at Trace Elementary School.
If the upcoming year mirrors 2007, we can expect the Rose Garden to continue to blossom without losing its charm.

