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Saratoga homeowners Tom and Judi Crosley are going to great lengths to sell their Brookview Drive home. They've repainted, redecorated and revamped—and now they're taking their case to national television.
The 47-year-old, four-bedroom, 3-1/2-bath home is currently being offered at $885,000 and has been on the market more than two months, according to Alain Pinel real estate agents Tim and Gail Evjenth.
The crew of "Sell This House" updated the Crosleys' home by giving it an overall brighter and more spacious appearance. The A&E television program picked the home to be featured on its weekly show, which will air at the end of September. The show chose the Crosleys' home and a house in Los Gatos, based on a recommendation from a Seattle-based real estate firm.
"This is good for Alain Pinel because it demonstrates to clients and prospective clients the length we'll go to market a house," said Gary Marsh, marketing spokesperson for Alain Pinel Realtors.
The crew's goal was to transform the one-story Crosley residence into a classy and ideal home for perspective buyers in just three days without knocking out any walls or undertaking major construction. Associate Producer Jodi Flynn said the show focuses on fixing cosmetic problems for anywhere between $200 to $400, at no cost to the homeowners.
"We go into the homes on the market and stage them to be more marketable," Flynn said.
Unlike reality television programs such as The Learning Channel's "Trading Spaces," which designs homes to be funky and more creative, Flynn said the focus of "Sell This House" is to neutralize homes, making them clean and neat.
"The rooms we're addressing have architectural details that are not being highlighted," said home-decorating expert Roger Hazard. "It looks tired, and we want to bring it more up-to-date. We want people to be able to see themselves enjoying this house."
Gail Evjenth said prospective buyers are often hunting for the American dream, but the list of what they want in a home isn't always what they find.
"It's a proven fact that buyers buy on emotion, especially women. It's how they feel when they walk into a home," said the show's host, Tanya Memme.
Memme said she loves hosting the show and meeting new homeowners every time they film. "I love diving into somebody's life for a few days," she said. "This is not only an invasion of their house, but an invasion of their lives."
Chris Pena, director of photography, said he also loves seeing the homeowners dazzled by the transformation. Pena said it's not always effortless for some homeowners to have their space and privacy completely invaded for three days by the cast, but Tom and Judi Crosleys' positive attitude and willingness to be put to work made it easy.
The Crosleys, who have plans to move to Phoenix for a better job opportunity, can't move until their house sells.
"We feel like we've won the lottery just being on the show," Tom said.
To expedite the selling process, Hazard and the television crew removed carpet to expose natural hardwood floors, making the house look as large as possible. While Judi Crosley got to work steam-cleaning other areas of carpet, Hazard rearranged the couple's collection of old-fashioned Katharine Hepburn lobby cards into sophisticated rows above the mantel in the living room. Hazard said they don't have the money or time in their budget to buy all new furniture, so they picked only the Crosleys' best and most unique furniture to display.
The once-overwhelming pink- and grass-green-colored 1950s-style bathroom has been camouflaged with white paint and better lighting. And many of the windows also received updated treatments with stylish, Venetian blinds. A new, blue umbrella and flower pots on pedestals were added to the previously existing patio furniture to brighten up the backyard. So instead of the outdated house that prospective buyers once saw, now their vision focuses on the large windows and spacious backyard when they walk into the living and dining room.
For a showing of this property, call Alain Pinel Realtors at 408.529.8984.
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