April 13, 2005     Saratoga, California Since 1955
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Krispy Kreme is coming, but not soon enough for neighbors
By Kaustuv Basu
Dianne Cox has waited months for Krispy Kreme Doughnuts to open in Saratoga, and it's not because she wants to buy their signature Original Glazed and a cup of coffee.

Cox owns Super Cuts at Westgate Corner, near the intersection of Prospect Road and Lawrence Expressway, where the Krispy Kreme store is under construction. She said that the construction work at the complex has affected her business.

"They're not being good neighbors. I have lost 30 percent to 40 percent of my customers because of the construction," Cox said.

She is not alone.

Many business owners located in the complex say that there has been a substantial drop in their business since construction of the Krispy Kreme store started last November.

Last week, there was more bad news for the increasingly frustrated business owners. Krispy Kreme officials announced that the opening of their Saratoga store has been postponed by a week. A company spokesperson said that the store will now open on April 26 instead of April 19. The store was originally scheduled to open earlier this year. Company officials blame inclement weather on the delay.

"I will be thrilled when they decide to finally open the store. We have had enough," said another business owner in the complex. "I'm tired of hearing excuses."

She said that customers have stopped coming to her shop because they have to double park in the parking lot. "We arranged for parking at a nearby church. But no one is going to park in a different parking lot and then walk to our shop," she said.

Cox said that she was hoping Krispy Kreme would bring more customers to the complex. "I will say that it's not better than having a Starbucks coffee shop in the complex," she said.

Abraham Baballah, owner of Speedy Pizza, said that his business had also lost customers in the last few months. "But we are excited. The construction is nearly complete. We hope to attract new customers to our store," he said.

Some business owners also voiced apprehensions about the financial health of the Krispy Kreme company. The company recently filed for bankruptcy.

"It would be terrible if the store opens and then closes down again," Cox said.

David Snook-Luther, manager of the Polonsky Piano School, said that his younger students are very excited about the new store. "I think all of them love doughnuts. I am praying that it doesn't rain again because that will mean another delay," he said.

Rachel Clarke, spokesperson for Krispy Kreme, said that she is aware of the difficulties that business owners have faced during the construction.

The store will now open at 5:30 a.m. on April 26. The outlet will provide both a walk-in and a drive-through service and will be open 24 hours a day.

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