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A year ago, Kathy Eder received death threats and hate mail about a deck of playing cards she created that poked fun at President George W. Bush and his administration. The cards, called Operation Hidden Agenda, were a spoof on the Bush administration's Iraq's Most Wanted deck of cards.
Eder's controversial cards angered conservatives nationwide, yet she still sold 23,000 decks, earning more than $200,000.
Since they were released, the cards have been a popular seller at Sunnyvale's Kiss-It-Good-Buy on S. Murphy Avenue.
Now, the 43-year-old Eder is taking another jab at Bush in her new book, No, George, No! The Re-Parenting of George W. Bush.
Kiss-It-Good-Buy owner Nell Gartner carries the book now, too, but it is not selling as well as the cards did. She anticipates that sales will increase as school starts up again at the end of the month and as the election pulls closer.
Eders' book looks a little different than all the other recent political literature on the shelves.
The 35-page publication looks like a children's book, with its colorful, cartoon-like illustrations by Clay Butler, but its message is clearly aimed at voting-aged readers. The story starts with a young boy named George, who during a dream is taught important life lessons like truth and integrity from a Truth Fairy, who some say looks like either John Kerry or Bill Maher.
The book follows young George's thought process on becoming "king" of the nation. Eder also wittingly pokes at Bush's affiliations with a company called "Hellaburden," with the 24-hour cable channel Fox News and the World Trade Organization.
"I think this is a unique way to get people's attention," says Eder, who teaches social justice and morality classes at Bellarmine College Preparatory. "People need to actively pursue the truth. I call people hiders or seekers, and I am a seeker."
But other seekers may have trouble finding the picture book. Many national chains don't carry it, and Eder said she has only just recently gotten her book into Amazon.com.
"Many of the stores who have said 'no' said it was because their clients were conservative," Eder said. "But if people want to say 'no,' that's fine with me, but I want them to have a chance to see it."
Gartner said she carries the book because she respects what Eder is doing by putting herself on the line to publish a book like this. Gartner's small shop nestled in Sunnyvale's historic downtown is full of political buttons and fliers, both for and against the current president. She said it's up to small stores like hers to carry hard-to-find items like the book because they can.
"I don't think a lot of the mainstream stores have the authority to sell what they want," Gartner said. "That's one of the benefits of being a smaller business."
Leigh Odum of Leigh's Favorite Books—across the street from Gartner's store—said the book hadn't been in her store because they weren't able to get it from the book distributors they use. She said they are ordering copies to complement a large table of similarly themed books including ones by Michael Moore and Al Franken.
The largest chain to pick up the book is Tower Books/Video in Campbell, which has decided to prominently display Eder's book in its stores.
The book is also being distributed in stores regionally and nationwide, including stores in San Francisco, Washington, D.C., Mountain View and Madison, Wis., and a comic-book store in New York City.
The book idea came to Eder while she was walking through Yosemite National Park in October 2003. She initially resisted the idea of writing the book because of the verbal attacks she received while selling the card decks and the negative reception she got as a guest on The O'Reilly Factor last July. But a month later, she set aside her fears and began writing, deciding that her message was more important than the criticisms that might come from writing the story. Butler was working as a political cartoonist in Santa Cruz when Eder contacted him. The two have never met face to face; they have worked primarily through email.
Eder decided to finance the book herself, using profits from selling the card decks and charging the rest on her credit card. She plans to donate 50 percent of the profits from book sales to organizations that she says support peace and change in the United States.
She has sold almost 1,000 of her first 5,000 books printed and hopes to sell enough in the next few months to warrant another printing.
She has also introduced the book into Nevada, a state Bush narrowly won in 2000, in hopes that it will influence crucial swing votes.
"I'm desperate to get people's attention and get them to wake up," she says. "I am hoping the books and cards do have an effect. Certainly I want John Kerry to win the election, but I hope we can at least have a more-informed America going to the ballot boxes."
Jason Goldman-Hall contributed to this story.
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