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Speak Out
Negative advertising isn't welcome on Ave.
I was shocked when I read the advertisement Freckles submitted for print in the Aug. 18 edition of the Resident ("Who's Who in Willow Glen"). It conveyed negative and hostile energy toward its competitor, Little Things.
Freckles' ad stated: "The Top Ten Reasons to Shop at Freckles: 10. ... the hand-me-downs have so many stains they should be called hand-me-backs."
That is a direct attempt to attack Little Things due to the fact that it is not only a retail but a consignment clothing store for children. This statement also tells me that Freckles must not be doing as well as hoped and felt it necessary to put down and attack its competitor, thinking it would bring in business. WRONG.
I have never until now seen an advertisement in the Resident in which one competitor puts down another for self-gain. Have we resorted to political advertisement?
Freckles cannot deny what it implied, but of course people of this sort will. I did think at one time to stop in their store but due to a busy schedule, I have not. The advertisement Freckles submitted cleared any future thoughts I had of shopping there. I will continue to shop at Little Things, and if I can't find what I need, my personal shopper is a phone call away and off to Nordstrom.
I pray that our merchants avoid the dog-eat-dog attacks on one another and use positive marketing techniques in the future.
Connie A. Falcao
Bird Avenue
Few remember finest of all patriotic songs
I appreciated the fine article in the Aug. 18 Resident, "Songs that rouse spirits and stir souls," by Cookie Curci-Wright. I always look forward to her next article.
Patriotic songs have a particular significance to any country, and we certainly need to bring forth our best ones at this critical time in our history. That is why I feel compelled to tell the public about the finest patriotic song ever written.
It has been so completely suppressed by the United States government that the vast majority of you readers have never heard about it, even though it was in all of the grammar school songbooks when I was in the seventh grade (circa 1935).
"Columbia, the Gem of the Ocean" certainly irritated our enemies, China and the Soviet Union. The chorus, "Thy banners make tyranny tremble, when borne by the red, white and blue" wasn't the message our government--then, as now, run by the Council on Foreign Relations--wanted the rest of the world to hear. So, the books were burned, and "Columbia, the Gem of the Ocean" perished, except in the minds of a few of us.
To its eternal credit, Reader's Digest published a feature article decrying the things about which I have spoken. "The shrine of each patriot's devotion, a world offers homage to thee." So it said.
Robert L. Smith
Cottle Avenue
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Willow Glen, California Since 1992
